You start with a plan, right? Well, not really. You start with a problem that necessitates a strategy. Sure. Your mind races to that crucial, the pivotal point that begs for some resolution. Try, however you do, it always comes back around to, “What’s our strategy to (describe your plight) and get moving in the right direction?”

You’ll be even farther ahead if you work to “engage” people (yours, as well as your customers) and you assemble your path forward.